Thè // product design and branding
Individual AHO, second year
2 weeks
Thé is a tea packaging for those who appreciate luxury. The inspiration behind the packaging comes from the tea flower, and each tea bag is meant to feel special. The main packaging is folded like a flower, and when you open it, a new flower appears. This can be taken out of the packaging and placed on the table. The tea bags are shaped like leaves, and you easily pluck out a leaf when it is time for tea. When the tea is ready, you lift the tea bag up by the leaf and squeeze out any remaining liquid. The leaf with the used tea bag is placed back on the table and can be disposed later on. This project was shortlisted in the Pro Carton competition.
Tea packaging // prototypes // graphic design // sketches